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The First Focus Approach

Creating the right combination of powerful ideas and solid execution gives First Focus a strategic advantage in helping turn good companies into great companies.  Our innovative approach to active principal investing frees the companies in which we invest to continue the practices which have made them successful, while, at the same time, providing them with a compelling First Focus partnership.  That partnership brings a level of disciplined thinking, experienced listening, and effective performance which is required to successfully move a business forward in a positive, measurable way.

The First Focus Approach provides the important tools required to help a company build the framework it needs to generate greater, more profitable sales – which is precisely why First Focus makes thoughtful, long term capital investments in the companies in which we invest.  This conservative, progressive approach – which includes working with a company’s management team – replaces the standard ‘get in, get out’ company acquisition model with a long term ‘get in and stay in’ partnership commitment.  And because First Focus employs its own capital for these innovative investments, we can provide the nimble, responsive turnaround times for capital deployment required in today’s fast-paced business environment.

The fabric of the First Focus Approach is indelibly woven with a deep desire to create true winners.  Ideas that win, innovations that win, companies that win, and most importantly, people who win.  Now and for a very long time.  
Our innovative approach to active principal investing frees the companies in which we invest to continue the practices which have made them successful.”